Who Is The Borrower of the Future?
June 29, 2018
June 29, 2018
As we wrap up National Homeownership Month, what better time to look at the future of homeownership. Financial, demographic, technological and cultural forces are dramatically reshaping how people think of themselves, their family and their future. And yet, in the face of these changes, the idea of the American Dream persists: Opportunity. Independence. Prosperity. Pride.
For many, one thing above all symbolizes the American Dream: owning a home.
To best serve the next generation of homeowners — the Borrower of the Future — we're delving into the data and studying the characteristics of different demographics and generations, their views of homeownership and the impact of the technology and innovation.
So, what does the research say?
It's clear that the Borrower of the Future is evolving, which is why we're focused on reimagining together to make home possible for generations to come. Through our research and industry collaborations, we're addressing the industry's need to evolve to efficiently and effectively to address new market realities.
Learn more about the Borrower of Future and be sure to read the Why Homeownership Matters: The Triple Bottom Line National Homeownership Month blog series.